Blockchain Technology keeps coming with innovations that set to makes finance sector easy with the use of interoperability function.
Darwinia Network hosted Cere Network team on AMA section at 1:00 PM today and it was a boom with information that widen our crypto knowledge further.
Get some tips out of the discussion!
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The AMA began with a welcome note from Eve, Darwinia Ambassador Lead and she welcome @broersma
Who is Broersma?
Martijn Broersma is the CMO of Cere Network for the past 5 months. Before that, he was COO of Amsterdam based blockchain company LTO Network. During his tenure, he played a big role in growing LTO Network into a top 10 most used blockchains worldwide. With Cere he's (partly) responsible for BD/marketing/fundraising together with the Cere management team.
Darwinia Official:
What is Cere Network?
Martijn Broersma:
Cere is part of a consortium of projects such as Polkadot and Cosmos, united by the vision of cross-chain interoperability between blockchain networks, to achieve an inclusive, trustless, and infinitely scalable global decentralized ecosystem for enterprises. Cere Network is the first Decentralized Data Cloud platform optimized for service data integration and data collaboration. While most blockchains are simply distributed ledgers, the Cere network of blockchains allows for turnkey hyper-customization of enterprise data ecosystems. Cere aims to be more ethical, more efficient and more interoperable than any of its centralized counterparts.
Cere is the missing link that businesses need to adopt blockchain, providing fully integrated solutions, packaged similarly to the SaaS platforms that they are already using, and deployed to bring immediate efficiency improvements and cost savings to core business units.
Darwinia Official:
What are the advantages of Cere over traditional CRM’s?
Martijn Broersma:
Traditional CRM's are outdated, expensive, hard to integrate with today's intelligent (AI) and data-driven solutions. New data cloud solutions like Snowflake are disrupting these traditional CRM's by offering much more flexibility and faster integrations, e.g. bringing near real-time computing onto highly dynamic and customizable datasets. The key to Cere's approach is that we bring even more data agility and more data interoperability, and we have an open approach compared to the proprietary Snowflake; also we are more focused on consumer enterprises with more highly customizable solutions in special verticals.
Darwinia Official:
Why is Cere well-suited for bringing blockchain technology to enterprises?
Martijn Broersma:
Cere is the missing link that enterprises need to adopt blockchain, providing fully integrated solutions, packaged similarly to the SaaS platforms that they are already using, creating immediate efficiency improvements and cost savings to core business units. With three Cere executives who have built venture-backed businesses in Silicon Valley across the enterprise, media, social media, gaming, and mar-tech sectors, we’ve long embraced this difficult challenge of needing to build both 1) a sustainable SaaS initiative which can drive 2) an open blockchain network optimized for real-world utilities.
Darwinia Official:
Can you share some of the companies CereNetwork working with? Or share some examples of your cooperation?
Martijn Broersma:
Cere currently has multiple integrations going with several (Fortune-1000) companies in the travel, retail, and media verticals. We will be highlighting these as real-world success case studies in the near future, but here’s a quick preview:
Travel sector:
Cere is working with a large scale travel booking company with an urgent need to do much more personalized and smart travel offers and incentivization to drive more booking. Cere provides a complete, drop-in solution that extends the existing app experiences with minimum integrations to provide these new smart rewarding experiences.
Retail sector:
Cere is working with a US-based retail network with over 300 locations to power a new set of user experiences via its drop-in SDK and services to facilitate location-based checkin’s and rewards to drive online to offline conversions., We are also providing the ML & predictive analytics to notify and engage users with personalized offers based on user location and frequency patterns.
Media/TV sector:
Together with a big media network in the US, Cere is supercharging the company’s user engagement. The core OTT is uniquely differentiated to provide the users of the partner's app a more personalized and rewarding experience.
Darwinia Official:
How does Cere compare to the popular Snowflake, which recently did the biggest software IPO in history?
Martijn Broersma:
We look at how we can improve on Snowflake’s proposition to create new opportunities, as well as achieving more efficiency/speed. Also, the entire space is expanding very fast, there’s plenty of room to grow for us while we chip away at their lead & margins. Similar to Snowflake, Cere has tools to extract and virtualize these data with near real-time event-sourcing (transforming and extracting) into customized datasets for ML, or analytics, or partner integrations. The key differences with Cere are 1) asymmetrical data encryption allows any computing process such an AI agent or partner integration script to be dynamically provided with signatures to access certain customer datasets, this means data can be securely shared into decentralized used cases such as the Cere Open Data Marketplace (similar to Snowflake's data marketplace, but not locked to just 1 vendor); 2) The entire system is designed from the ground up to focus specifically for individual user data encryption, privacy-compliance, and hyper-personalization, which is what traditional data lakes, data warehouses, and CRM's are not designed to do.
Darwinia Official:
How do you think Cere can make use of the Polkadot ecosystem?
Fred Jin:
To answer your question, Cere has built its own Layer-1 blockchain network with customized Substrate components, driving to be one of the foundational level-1 blockchain networks in the Polkadot ecosystem. This effectively allows Cere solutions to extend to all other W3F projects natively, and further to other decentralized networks in the future. Much like the ethos behind Polkadot, Cere has long held the ideals that the future of blockchain is interconnected and powered by interoperable networks. This opposed to "one chain to rule them all". Cere works with a number of industry-leading Polkadot projects such as Darwinia, Plasm and Chainlink to achieve this goal in a consortium.
Darwinia Official:
Fred is CEO of Cere Network. Thanks for your answer!
Darwinia Official:
What's next for CERE in 2021? @freddiemacten
Fred Jin:
In 2021 we’ll focus on completing our fundraise and initial listing in Q1 2021 (private/public), work with other top Polkadot projects and Web3 foundation team to thoroughly test/prep mainnet and prep for Parachain ops, further expand the team with top quality innovators and developers, launch alpha Mainnet by end of Q1 2021 to support upcoming enterprise integrations and launch the Cere Open Data Marketplace with real data and jobs to onboard 1000+ developers. And, of course, the integration with Darwinia to facilitate cross-chain data and asset transfers from the Polkadot to other heterogeneous chains!
Community Questions
Shabbir Husain:
How do you plan to spread awareness about your project in different countries/regions where English is not spoken well? Do you have local communities for them to let them better understand about your project?
Martijn Broersma:
We do! Have a look at all the international communities here: https://t.me/cerenetwork/68
Moshe Malawach [AlephIM]
Smart contracts are susceptible to failure and many projects fall victim to this, costing users money and the project discrediting. How reliable and secure is your smart contract? Have you tested it through any of the parties?
Fred Jin:
Yes, this is why we are working with the greater Polkadot community on Ink! and other Smart contract innovations of this community to solve exactly the above!
Shabbir Husain:
The name " CERE NETWORK " is interesting..... What inspired this name?
Fred Jin:
Cerebellum Network. inspired by our interest to understand consumer actions.
Moon Boy Marine [1000x Everyday]:
"STAKING" is one of the STRATEGIES to ATTRACT USERS and ACHIEVE MASS ADOPTION
Does your GREAT PROJECT have plan about Staking?
Fred Jin:
Yes, it's absolution part of our plan. PoS is already working on testnet, and compatible with most of the Substrate/Polkadot tools
Shabbir Husain:
How will you - CERE NETWORK use the global animation industry in blockchain and finance to drive cross-cultural spreading, and how will animation artists, collectors connect to the ecosystem?
Martijn Broersma:
Cere Network will be supporting NFT’s (non-fungible tokens), that could represent animations or fractionalized ownership of real-world or digital assets for business and applications. The DDC offers a set of plug-and-play utilities that can be extended to any Substrate network as well.
Shabbir Husain:
A big problem today is the cost of developing on the blockchain. This is mainly due to the shortage of programmers who understand blockchain technologies, how could Cere Network provide solutions to these types of problems?
Fred Jin:
There's one specific integration that we are scoping out mapping NFT's to creative assets, and also a set of workflow that will work with Cere DDC (decentralized data cloud).
No Name:
Why do you project name'CERE'?
Fred Jin:
this was answered earlier. Cerebellum (Cere)
No Name:
Why does the CERE network choose to work with Darwinia?
Martijn Broersma:
Partnering up with Darwinia is a critical next step for Cere. We are excited to extend Cere’s products, data and assets to an expanding number of other blockchains using Darwinia’s technology!
James W Crypto Autistic:
What are your future capital raising plans or long term sustainable business model?
Fred Jin:
Solving real SaaS/enterprise problems, with faster/more efficient solutions, leveraging blockchain (not selling blockchain). Bringing real $aa$ money into Defi and beyond.
Manu - $MUST hodl:
Earning the trust of investors is extremely important in a project. How do you manage to gain their trust and make them stay in the long term?
Fred Jin:
Exactly. It takes a lot of hard work to not just build the blockchain infrastructure, but to build real solutions (that are scalable and highly customizable) like a business on top of the infrastructure, to truly drive adoption.
Manu - $MUST hodl:
Yield farming is a new trending so do you have any plan to yield farming system development?
Fred Jin:
Exactly. It takes a lot of hard work to not just build the blockchain infrastructure, but to build real solutions (that are scalable and highly customizable) like a business on top of the infrastructure, to truly drive adoption.
Max Mills | DEXTools CM:
As You know, Many people judge a Project By the Token price, What do you have to say to investors? What's the plan to increase the Token Demand?
Martijn Broersma:
Our current SaaS-integration partners, which also includes a part of the Cere team, deliver custom solutions for our enterprise clients that leverage the Cere Network blockchain infrastructure. To drive economic activity for Cere’s utility token, ~20% of all Cere SaaS fees will be used for network transactions, and another 20% will be allocated to the Cere Open Data Marketplace to stimulate activity between businesses and data engineers.
The Polkadot ecosystem is getting more interesting day by day and we learn every day, it's cool to network and grow your understanding in the space which will position you on the right side of the new technology.
You can learn more about Cere Network by following the official links:
https://www.cere.network/
https://t.me/cerenetwork_official
https://twitter.com/cerenetwork
This is brought to you by Darwinia Network: https://darwinia.network/ (The Gold Gate Bridge For Cross-Chain Network)
Collated by:
Olapade Samuel (EngrSamest)
Darwinia Network Competent Ambassador