Ha ha ha... you say it so wonderfully!
I've been saying practically the same thing. The masses chase after the whales hoping for a crumb or one of those juicy big votes, but as you say, the chances of landing one are few and far between. In the mean-time, how many little votes have they forsaken while focusing solely on the whales? As with most things in life, balance is the key.
The shift of power has already begun. The middle-class is growing. Soon, it will be a force larger than the whales. To ignore this class is foolish indeed.