I was listening to a show on discord earlier and it involved how to get people to join STEEM.
It's one of the big questions that we have yet to answer on the site and one of the keys to pushing up the price of STEEM.
Going back to the most basic principle of business is supply and demand. The more users that we have the greater the demand will be for STEEM.
The more users that we have the greater the draw on the reward pool and the more valuable every single STEEM suddenly becomes. This is a basic principle.
With a larger amount of users suddenly the numbers look better. People who want to make sizeable investments don't look at the community they look at spreadsheets. They look at how many accounts we have. How many active users there are. How many transactions the chain is processing. If we 10x our user base all of these numbers increase with it.
Not only that but smaller users are less likely to sell their STEEM than whales. Whales have already build their position and don't have the same value in a few hundred STEEM whereas a few thousand redfish will scrap for every STEEM they can to fill their SP. Some Whales are selling steadily to take their profits out. Small users are more likely to buy and power up.
Question 1. How do we attract new users?
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If I was researching any project or article the first thing to do is to go back to the start and build a plan.
- How does a person join STEEM?
- How do you reach them?
- Where are the entry points?
- Where is that information?
I wrote a post yesterday and it was one which seemed to go down fairly well among the community. There was great feedback and like any good piece it created more questions than it had answered. I'm thinking back as far as my entry into STEEM and how it all came about.
Back in then (Aug 17) there was only one way to get an account. At the time everybody had to go through steemit.com. Now originally, I wasn't even looking to join the site. I had been researching different crypto's to buy and along the way STEEM caught my attention. It stood out for being a crypto that I could get involved with at a base level. That had a purpose I could understand as a non techy. So I applied for an account and as was the way forgot about it since i heard nothing for two weeks. Now we have many options to get into the site immediately.
For anybody who has not yet joined the system there are plenty ways to join. Through steemit.com for a free account (can be a waiting period). Instantly with @steem.ninja using this link, https://account.steem.ninja?ref=niallon11 (cost $2.50) or i have spare accounts if you want to get in contact through steemit or twitter @niallon11.
But how do you make them want to join. What is the appeal for people to try out STEEM? We know what is good about the chain but unfortunately the rest of the world doesn't. Yet.
So we recruit them.
The same as any business or team wanting to improve their group. You go out and bring in the right people. That can be friends, family, influencers. It doesn't matter who they are. All that matters is if that they have a use for STEEM. If you can bring in people that will use the chain, others will follow. They can discover all of the different applications for it, the wonderful community, the rewards for being active.
It can be done from multiple angles. For friends and family it is a matter of showing them what can be done here. For tech people we show them the opportunity to build something great. For influencers we reach out online and make them aware of what we are creating here.
We have all the information. It's just a matter of getting it to the right ears.
Question 2. How do we retain new users?
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- Why have they joined the site?
- What do they need to succeed?
- How can we help with that?
A huge problem that I have seen in the past is that you bring in a person.
What do they do now?
It's a hill that many new recruits have died on long before they reached the peak. It's happened to some of mine as well.
We need to identify why they have joined up to the site. Is it to blog, to earn, to learn new things or to play games. We still have limited options for some of these but it's a work in progress. I feel that when we bring in new users it is our responsibility to get them integrated to the chain properly.
For me, that means we interact with them, show them the best things to do and what groups to join according to their interest in being here. We are still a long way from mass adoption but that day will come. The day that people hear about the site online and ask for you to bring them in.
What I have seen time and time again is that the users with a purpose are the ones who have stayed active. The ones engaged in a community or project. The ones playing a game. They have a reason to log in every day and spend time here. They are the ones that have a real use for the chain.
There are a lot of different places that people will be welcomed and educated, it can often just be a case of getting them there. Until they are told about a group, it's unlikely that they will just stumble into the right place.
Summary
Think about who you know that would fit in right now. Any fitness people, any bloggers, any techy's. Who would have the most use for STEEM as it is.
I'm going to set myself a challenge as well. I'm going to bring in ten new users this year. Ten people I know that will make use of the accounts. I've been building up a stock anyway through my RC's so I can create them instantly. It's just a matter of getting them started. For me @actifit is the best way to convince a lot of them as it lets you post every day and earn every day until you can find your feet and do a bit more. Most of my friends aren't bloggers but we have a lot more than that to offer now.
Target no.1 is Kris from work. He already has crypto and is coming around to STEEM. He is thinking of selling some of his other coins to buy STEEM and he has finally asked me to get him an account. Working in an active job with me, @actifit is the perfect medium to get him started. Once he is in the door and earning then he can explore the rest. He also likes gaming so a perfect starter.
STEEM won't sell itself but fortunatly we have thousands of ambassadors for the project and if we all do a little bit it will gather momentum. Momentum is everything and if people start coming in they will bring more people with them. On the condition that we give them a good experience. Once we have the people, the price will fix itself.
The future of STEEM is on us. It always has been.
