He has potential but he is just following the gun man tune trend.
It is good for building the name in Jamaica as many like those songs. But not easy to market overseas. But on the other hand, even overseas there is a niche.
The loyalty song has that hardcore conscious vibes, not easy songs to make that grab attention but in the long term they pay off.
Yes brot, I think there's an audience for everything, whether it's good or bad, there will always be someone who will listen. Urban styles sometimes tend to exaggerate some realities, but sometimes it is not so exaggerated what they say, only those who live it can say how close to the real reality is what is shown in a video like that where guns are the protagonists.